Fitness, the integration of offline and online is the general trend

In the "2022 China Fitness Industry Report", the reporter learned that the integration of online fitness, smart fitness and offline fitness is the general trend. Only by giving full play to their respective advantages can they better meet the diverse needs of users.

After a round of industry recovery and reshuffle, gyms will see overall growth in revenue from 2021 to 2022. From 2021 to 2022, the overall revenue of gymnasiums across the country will be 80.58 billion yuan, an increase of 27.8% over the previous year's revenue of 63.05 billion yuan.

Since the beginning of 2020, offline fitness has been blocked, and various indoor fitness enthusiasts have turned to online, bringing explosive growth to various online fitness platforms.

Judging from the results, the business model of the online fitness platform is mainly to sell courses and equipment, which is similar to the e-commerce model. The courses sold are paid for knowledge. The main profit model of the online fitness platform is to conduct drainage in the same way as the Internet model, and conduct a concentrated analysis of customers' hobbies, and then guide consumption, and use the e-commerce model to make money.

The profit model of offline gyms is the store model, using time, space and services to obtain benefits. Although offline gyms and online fitness platforms both provide fitness services, their profit models are completely different.

According to the 2022 China Fitness Industry Report, the gender distribution of Chinese gym users is relatively average, with a slightly higher proportion of women, accounting for 53.8% of women and 46.2% of men. People aged 18 to 25 are the main gym users, accounting for 29.0%; people aged 26 to 30 account for 23.8%, and people aged 31 to 35 account for 21.2%.

This further reflects that the generation born between 1995 and 2009 has gradually become the main consumer of gyms. At the same time, it is worth noting that the proportion of people over the age of 51 is 3.4%. This means that with the process of population aging, the dividend of elderly fitness population and the wave of China's silver-haired economy are also developing steadily.

Gym users also overlap with the online fitness crowd. 74.4% of gym users exercise online at the same time. Among them, 54.9% of users use sports and fitness software represented by Keep and Daily Yoga to exercise online; 33.7% of users use video platforms represented by Kuaishou, Douyin, and Bilibili; 15.6% of users participate in fitness rings. Sports and fitness games represented by adventure, fitness boxing, etc.

The most important factor for Chinese gym users to choose a gym is geographical location, accounting for 63.8%, followed by coaches and courses, accounting for 54.0%. In addition, the environment and equipment are also the core competitiveness of the gym, as well as the tools to promote personal education services in the past 10 years, and have become an important part of optimizing the user experience of the gym.

With the continuous development and upgrading of Internet technology, online fitness platforms have become one of the new trends in the industry. The flexible and convenient features of the online fitness platform can meet the needs of users for exercising anytime, anywhere.

At the same time, the development of smart devices has also provided more support for online fitness platforms. Nevertheless, offline gyms still have their own advantages, such as fully equipped equipment, professional coaching guidance, and offline social atmosphere, etc., which cannot be replaced by online fitness platforms.

In general, China's fitness industry is still in the early stages of development, and the user base and consumption habits are not yet mature. Insufficient, also means development potential and growth space.