In Q3 2024, China exported a total of 4.42 million treadmills (HS code 95069111), representing a slight decline of 1.23% compared to the previous quarter, but a significant year-on-year increase of 51.69%. The export value reached USD 345 million, a slight decrease of 0.26% from the previous quarter but a year-on-year growth of 28.77%. Overall, while there was a small quarter-on-quarter decline, the export performance of Chinese treadmills remains robust, especially when compared to the same period last year, with both export volume and value showing significant growth.
China's treadmill exports continue to be dominated by the European and American markets. According to the data, the European market has shown higher growth compared to the U.S. market. While these two regions remain the dominant markets for Chinese treadmills, other regions are also showing increasing growth.
European Market: The European market continues to perform strongly, with growth rates surpassing that of the U.S. It remains one of the main drivers of China’s treadmill export growth. Although the U.S. market remains stable, the stronger growth momentum in Europe is expected to continue in the coming quarters.
Emerging Markets: Among emerging markets, countries such as Indonesia, the Philippines, and Brazil are maintaining steady high growth, contributing significantly to export growth. Indonesia, in particular, has seen impressive performance, moving into the top 10 treadmill export markets globally, with an export value exceeding USD 9 million, marking a quarter-on-quarter increase of 33.53%. This growth highlights the rising demand for fitness equipment in Southeast Asian and Latin American markets, particularly in Indonesia, where consumer demand for fitness products is increasing rapidly.
According to customs data on the exporter's registered location, treadmill manufacturing and export companies are mainly concentrated in the coastal provinces of Zhejiang, Fujian, Guangdong, and Shandong in East China. These regions continue to dominate the production and export of Chinese treadmills due to their strong manufacturing capabilities and export infrastructure.
Zhejiang Province: As the leading province for treadmill exports, Zhejiang accounted for USD 171 million in exports in Q3 2024, nearly 50% of the total export value. Zhejiang's advantages lie in its well-established manufacturing base and efficient supply chain, which allow it to meet both domestic and international demand effectively.
Other Regions: Notably, inland provinces such as Shanxi and Anhui also saw export values surpassing USD 2 million this quarter, emerging as highlights of the period. The increase in exports from these inland regions reflects the rising prominence of non-coastal provinces in treadmill manufacturing and export, and their export potential warrants attention in the future.
While China’s treadmill exports face some quarter-on-quarter decline, the overall growth trend remains strong. The following factors are expected to continue driving the growth of Chinese treadmill exports:
Improved Competitiveness of Domestic Enterprises: With continuous technological innovation and brand building, Chinese treadmill manufacturers are becoming increasingly competitive in the global market. In particular, domestic brands have gained market share in high-end and smart treadmill segments in both Europe and the U.S.
Rising Health Awareness: As global health awareness increases, more consumers are investing in home fitness equipment. Treadmills, as a core fitness product, continue to see growing demand. This trend is particularly evident in the U.S. and European markets, where demand for fitness equipment is expected to remain strong in the coming years.
Growth Potential in Emerging Markets: Countries like Indonesia, the Philippines, and Brazil have shown steady high growth in demand for treadmills. These regions represent important growth areas for Chinese treadmill exports, as consumers in these markets have strong purchasing power for affordable and high-quality fitness equipment.
Policy Support and Industrial Clustering: Government support for the health industry, as well as continuous investment in technological innovation and production capacity by domestic treadmill manufacturers, will further propel the industry’s growth.
In conclusion, while China’s treadmill exports showed a slight quarter-on-quarter decline in Q3 2024, the growth trend remains strong, with significant year-on-year improvements in both export volume and value. Europe and the U.S. remain the dominant markets, but emerging markets, especially Indonesia, are rising rapidly, offering new growth opportunities for Chinese treadmill exports. With the continued development of domestic manufacturing capabilities and rising international demand, Chinese treadmill exports are expected to maintain strong growth in the coming quarters.
Recommendations: Industry players should focus on emerging market opportunities outside of Europe and the U.S., particularly in Southeast Asia and Latin America. Additionally, manufacturers should invest in product innovation and brand competitiveness to further expand their export market share.
